NRJ Design Glossary
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Psychographics

The marketer's version of trust circles and group singing, psychographics refers to the "warm and fuzzy" so-called qualitative data about consumer attitudes: political views, learning patterns, and music tastes all qualify for psychographic segmentation. These more ethereal qualities help advertisers and marketers fill in the gaps around basic demographic characteristics. Check out SRI's VALS segments for examples.

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