NRJ Design Glossary
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Universe

It sounds pretty grandiose, but universe refers to the number of potential consumers in a given media or market, which is an important concept when gauging your potential customer base. If, for example, you're trying to sell a product to everyone who has access to email, how many people is that? Depending on who you believe, the universe of Americans online is anywhere from 30 million to 75 million.

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