Search Engine Ranking FAQ -
Answers to your company's SEO
What is Search Engine ranking or
Search engine ranking consists
of ranking your website in search engine results so as to
be seen by Internet users by occupying high positions within
the results of a search engine query, or search.
Why would I want to market my product(s)/service(s)
on Internet search engines?
Current internet statistics show that over
300 million unique searches are conducted
on Web every day. With approximately 85% of those
internet users conducting their researches via search
engines, many companies have capitalized on the opportunity
of exposing their services to the million of users on the
web by investing in search engine ranking
No matter how good your product or service
is, if your website cannot be found, you will undoubtedly
miss out if you are not positioned within the top results
in the major search engines.
What makes search engine ranking
Search engine ranking is
only effective and beneficial when done by a knowlegeable
and professional SEO Firm, and by using widely accepted .
The first an most important step to any ranking
or optimization project is locating the most pertinent, and
highly-used keyword or keyword phrases for your product and/or
services. Once this has been accurately done, the next step
is building link popularity and perfoming on-site optimization
with respect to the keywords for your website.
Search engine algorithms are in constant
evolution and change. Most search engines focus on developing
their algorithms on a routine basis, in an effort to provide
the most relevant results to its users. Therefore, having
the knowledge and skill to understand these search engine
changes is another crucial aspect in search engine ranking.
My company is already investing in
sponsored links/pay-per-click ads on the Internet, why would
optimization be more beneficial?
Many companies utilize pay-per-click as their
marketing solution for their product(s) and service(s) because
they’re easier to implement and effective almost immediately.
However, we understand the value of laying a solid foundation
and the long-term benefits of search engine ranking
1. Fixed cost vs. fluctuating
costs: pay-per-click advertising can drastically
increase your cost, whereas SEO is fixed.
2. Long-term placement as a ranked website vs. unstable
advertising: ppc or general advertising is only
present as long as there is money invested on a continuous
basis, whereby professional search engine ranking assures
stable positioning on a long-term basis.
3. A proven, drastically higher click-through rate
for natural rankings vs. pay-per-click listings, and
a much greater return on investment.
What kind of traffic can I expect
to see from both methods, and which one has the best ROI (return
If your pay-per-click ad is eye catching
you can expect it to receive 2-5% of query searches done for
a particular keyword. Pay-per-click costs depend on the amount
of searches a keyword generates. Most companies invest hundred
to thousands of dollars per month on search engine ads, which
can be as expensive as $5.00 per click.
On the other hand, a strategically ranked
website can easily double to triple the amount of traffic
you can be getting from any other internet advertisement –
fact. You can be getting a click-through rate as high as 90%,
or more. The return you will benefit from a well-ranked website
can far surpass the investment this service requires.
How much can I expect to pay for
search engine ranking services?
Professional Search engine ranking
can be costly. Most firms offer plans in the 5-digit range.
Despite what you may have heard elsewhere, search
engine ranking is a complex and arduous task –
but our phlosophy is that you should have to invest a large
sum to yield a return for your investement.
A professional search
engine ranking company nows
how to work with your budget restraints, and how
to build from it.
It is important to keep in mind that every
project is unique, and depending on the size and difficulty
of every project, the cost will differ. We nonetheless pride
ourselves in offering competitive prices for our search engine
ranking services, and delivering a highly competitive keyword
campaign for a relatively small investment.
How do I find the best firm for my
The best way to find a search engine ranking
company is by doing a search within Google for search engine
ranking company .
Search Engine Ranking Guidelines
Are you looking to start your own optimization
or search engine ranking program for your website?
Here are a few
to help you get a good
You can also visit Bruce Clay's website,
one of the top SEO professionals in the field. He has a
step by step webpage on how to go about performing
Still have questions ? Send us an