5
ways to get your website noticed
Your
website is just one of the billion sites parked on the
World Wide Web. Chances
are, you don’t think yours will ever get noticed.
We hear your cries for cyber attention. Here are five ways
to get people clicking on to your site.
Make
sure it’s professional
looking.
No one likes looking at website that reminds them of a
book report they wrote back in school. Invest in learning
a
good web design program (Dreamweaver MX and Microsoft Frontpage
are good picks), and let your creative juices flow. Make
sure it’s compelling, well-designed, and organized.
People don’t exactly find it fun to weed through
haystacks of cyberfiles to get the information that they
want.
On that note, don’t make it a heavy site. Putting up
some flash intros may be great eye candy, but the average
internet surfer only waits 10 seconds for a page to load,
and then they’re off to the next.
Put your URL on every search engine
possible.
Putting your URL on business cards and bugging your family
and friends to check out your site won’t exactly
increase traffic. Submitting it to search engines will
make it easier for people to find you, provided that your
webpage carries the topics they’re looking for. To
understand how a search engine works, think of it as a “spider”:
it crawls through your website, picking up words and information
which would later be indexed in the search engine’s
database. So make sure you pepper your site with keywords
you think are relevant to what people are looking for.
Web directories, like Yahoo!, are operated by humans who
actually categorize the websites themselves.
If you don’t feel like submitting your website to
numerous directories, consider subscribing to sites like
Submit-it.com ,
who, for a fee, will automatically submit your site to search
engines and directories for you.
Link everywhere.
Find other sites that carry similar content as yours and
ask to exchange links. Create banners to be placed on other
peoples’ websites, and offer to the same for them
on your site. Add your URL on your e-mail signature. Join
webrings if you must—there’s nothing like strength
in numbers.
Advertise offline.
The world of cyberspace isn’t enough to get you noticed.
Write up press releases and send them to local newspapers
and magazines. Print out fliers to be distributed. Just make
sure that your site is already up and running to avoid giving
people a bad impression (no one likes getting pumped up for
something only to get disappointed).
Interact with your readers.
Put up forums or message boards for your visitors to interact
with each other. Chat rooms are often time-consuming for
some, while message boards allows them to check back every
so often for replies. Create an e-mail list so you can
update your visitors about new developments, and always
be open to feedback—that’s what will make your
site even better.
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