Tips To Improve Your Website's Look
of the most asked questions that you may hear
from clients or webmasters is "How
can I attract thousands of visitors to my site each month?" While
driving high traffic to your website is important, it
remains as important to insure that your website
makes your visitors stay.
After all, what's the use of spending all your time and
money on creating a unique product that many people want,
building a 100-page site, winning top rankings on search
engines, and spending $5,000 in advertising if visitors don't
stay once they arrive?
In this article, you're going to learn 5 important website
design tips to make your site more attractive. So not only
your website will attract many visitors, but it will also
motivate them to stay for a while, which is your only chance
to let them know about your offers and turn them into newsletter
subscribers or even paying customers.
#1. Your Site Should Be Fast Loading
One of the biggest problems you see on the Internet is that
some websites are slow loading. There are many sites out
there that take more than 20 seconds to load -- a lifetime
on the Internet. People just don't have time and patience
to wait that long.
way to make your site fast-loading is to use more text
and fewer graphic. Wild graphics and animations are "traffic
killers" so don't use them unless you really need to.
If it takes more than 10 seconds for your web pages to load,
chances are you're losing as much as half of your site's
Don't assume all visitors have fast connections. Many people
still use slow connections like 36.6 kbps or 28.8 kbps, so
design your website the way everyone can view it quickly
-- not just the few who have
To make sure your website loads fast, view your site with
slow connections. If it doesn't load in 10 seconds, reduce
the number and the size of graphics. WebGraphics Optimizer
is a great software that helps you reduce graphic size while
the quality doesn't really change and it looks almost the
#2. Make Your Website Easy to Navigate
should easily and quickly find what they're looking for.
Don't make your visitors click on 10 links, scroll down
each page, and click on the "back" button several
times to finally find the page they're looking for.
Statistics show that we lose up to 50% of visitors each
time we make them click on a link. That's why all the pages
of your site shouldn't be more than five clicks away from
your home page. Make your visitors enjoy surfing your site.
It should be easy for them to find the information that they
Also remember not everyone enters your website from the
home page, especially if they find your site through search
engines. So make sure each page should have a title so they
always know where they are at, and a link to the most important
pages of your website (e.g. home page, order page, contact
page and so on).
way to make your site easy-to-navigate is using clear link
texts. Visitors must know where each link will
take them at a glance. For example, if you want to create
a link to your order page, "Sale" is not a good
name because it's unclear and confusing. Use "Order" instead
because it's common.
The key is making it easy for them to find what they want,
so make your site easy to navigate.
#3. Use Suitable Colors
Your copy is the most important part of your website, so
it's essential that you make it easy to read, and nothing
is easier to read than black text on white background.
The easier it is to read your copy, the more effective it
will be. If you use inappropriate colors that make your copy
difficult to read, few people will bother reading it, and
if no one reads your copy how are you going to make sales?
#4. Don't Overuse Pop-ups
What's a pop-up? It's a window -- usually a small window
-- that is opened when you click on a link and open or close
a window. Unfortunately many webmasters go overboard with
pop-ups which only results in annoying visitors.
They think if a pop-up appears and asks to order each time
a visitor closes a window, he's more likely to make a purchase...
but they're completely wrong. Not only will they not make
any sales, but they'll also lose a potential customer forever.
Don't get me wrong! Using pop-ups can be an effective way
to get a higher response to your offer. What I'm saying is
that you shouldn't overuse and abuse them. They're good marketing
tools if you use them wisely.
Pop-ups are best used to offer something of high value to
your site visitors... something that you know they're very
interested in. Make an offer that they can't resist!
#5. Remember Your Purpose
Why are you creating your website? Do you want to sell your
products and services? What do you expect from your site?
Decide on your purpose before you start designing your site.
This is extremely important.
Each part of your website should lead to your purpose. All
the links, graphics, titles, and the colors you choose should
lead to what you want from your site.
people are so wrapped up in being a website owner that
they forget their site is to sell. Instead of designing
a sale-oriented website, all they're trying to do is designing
a "thing of beauty". But there's a problem here:
beauty won't sell.
doesn't matter if your visitors are impressed by professional
animations and graphics on your site. You should ask
yourself: Does your website
sell or just impress people?
Do people say,"Wow! How beautiful!" and then close
the window and go to another site, whithout even noticing
your salesletter at the bottom of the page?
Keep your purpose in mind all the time. If you expect your
website to sell, then design it the way it makes visitors
interested in your offer and motivates them to buy.