important is content to a successful website
the most important part of any website.
The Internet was created in the first place as an information
source. If the content on your site does not provide the
information needed by its users it will provide little in
the way of value to your visitors who surf for information
on many subjects. They require answers or solutions to their
problems, needs, desires and wants. Provide the answers and
they will return again and again.
website is simply a way to communicate whatever message
you want to get across.
This message needs
to answer visitor’s
questions or satisfy their need for knowledge. To achieve
this aim you will need a content rich website. The content
will need to be relevant up to date and well organized and
should be written uniquely for each page of your website
and should be written as if you are talking to the customers.
Include such items as articles, tips, tutorials things that
will hold your visitors interest and get them to return to
your site again and again.
Update your content weekly this keeps the site fresh and
interesting and Search Engines are always looking for website
which offer information useful for their visitors.
A horrible site, which is full of information, will out nearly
always, out perform a site, which is great on the eye but
lacks any real body (content poor).
When writing content use familiar words and avoid using
jargon; which many visitors may not understand.
Keep the number of words to a sentence and the number of
sentences within a paragraph to a minimum.
A content rich website which is full of text rather than
images will be Search Engine friendly. Search Engines collect
their data using spiders. Spiders cannot see images or graphics
only text. They can only move from page to page via a text
link so it is crucial to have text links to your main section
of your website on every page.
Remember to design your website to attract both the visitors
and Search Engines. This is essential if you wish your site
to be successful.